A Strategic Customer Relationship is

  • Based on thinking together,
  • A business driver designed to be profitable,
  • A competitive edge,
  • A lens through which to look at what you’re doing,
  • Customized for the individual customer,
  • A unifying and motivating force in the organization,
  • Consistently focused on adding real value for all participants,
  • Based on the premise that your relationships with your customers are one of your most valuable strategic assets,
  • Rooted in an articulated vision of what you want your customer relationships to be, in both the tangible and intangible realms,
  • Proactive,
  • Based on a great brand,
  • A decision support system, and
  • Actively managed