Planning

Become more conscious of your relationships with your customers

  • What’s the most productive thing you can do with your limited resources?

What kind of relationship do you think you have with your customers?

Analyze your customer relationships

  • Where do you see customer relationship activity occurring?
  • Describe what happens
  • Score each one on the three dimensions

At what are you doing a good job and at what are you not?

Where are the opportunities to align more closely with the kind of relationships you want to have?

What criteria should you use to prioritize them?

Which changes do you want to make?

Next: Change Management