Honor and Address Psychological Factors

What do your customers want to feel?

  • It could be emotional, like an engagement ring.
  • Or they might want to feel they’re finally doing something about it (seeing a health professional, getting coaching, facing something)
  •  They might want to feel less stress about some future event (the decision they made will be judged to be a good one – the dress is gorgeous.  You make them feel safe)

What do they want to have confidence in:

  • The accounting will be done correctly

Through which psychological terrain are they traveling and where are they?

  • If your product is as an ongoing goal oriented journey like coaching, therapy, and training use models like Joseph Campbell’s Hero’s journey or Elisabeth Kubler-Ross’s five states of grief